Breakthrough Food Ideas Served Fast & Hot
By Josh Schipkowski - Owner Upstart Food Brands
There was a time when a lot of business-to-business food companies (manufacturers, ingredient suppliers, foodservice companies, etc.) were much more followers than leaders. Me-too brands wanted to provide safe, time-tested products to their customers because the tried-and-true meant (metaphorical) bread-and-butter, financially. Trying to forecast consumer trends was a risky proposition, especially at a time when the availability of research data and marketing insights were much harder (and more expensive) to come by. Because much of the competitive landscape followed suit, it was a simple business decision for many companies to maintain the status quo.
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